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Media management a casebook approach by Stephen Lacy

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Published by L. Earlbaum Associates in Hillsdale, N.J .
Written in English

Subjects:

  • Mass media -- Management -- Case studies.

Book details:

Edition Notes

Includes bibliographical references (p. 372-383) and indexes.

StatementStephen Lacy, Ardyth B. Sohn, Jan LeBlanc Wicks ; contributing authors, George Sylvie, Angela Powers, Nora J. Rifon.
SeriesCommunication textbook series
ContributionsSohn, Ardyth Broadrick, 1946-, Wicks, Jan LeBlanc.
Classifications
LC ClassificationsP96.M34 M4 1993
The Physical Object
Paginationxiv, 391 p. ;
Number of Pages391
ID Numbers
Open LibraryOL1730306M
ISBN 100805806598, 080581308X
LC Control Number92034734

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